Web Marketing can be complex...
How do you make sense of web marketing, there are so many directions you can go with the topic. You may ask why? Web design or web marketing is a straight forward concept. That can't be more farther from the truth...
Web marketing is a very intricate. To do it effectively you need to know your product and services very well and to know your customers price point. If you are over the market value forget it. If you are within market value or within your viewers' price point then the next step is how to turn the viewer into a customer.
Well there are several things that need to be done at that point... and you can do it in several fashions or methods.
- Be informative and overwhelm them with great prices and offers.
- Have a website that is graphically compelling and keeps their attention throughout.
- Be sure whatever method you use to make sure there are many calls to action.
(Example: I have a candy and I am wondering how to get people to buy... "Fred's Candy Shop has many candies and sweets to choose from when you buy 2 pounds of saltwater taffy you get one Carmel candy apple for FREE") the call to action is that you are telling them there is a special, you are telling them they need to buy and in the end they get something for FREE!
This does not only work for products but they can work for services as well. If you are an accountant, attorney, house cleaner, etc... Announce your services but inform them that there is a discount involved.
But let's keep in mind it is not one thing that makes web marketing great, successful or powerful, it is many different methods put together.
It is one thing to keep your viewer on the website, but HOW do you get them there?
That will be the topic on our next blog spot.
Fred Barca
704-635-8489
